Guys do it too!

Men at Work: Using dress to Communicate Identities

This study was developed to investigate men’s use of fashion in constructing a work identity. Findings revealed that males feeling incomplete in their work identity use symbolism associated with certain types of fashion to portray the image of being a member of their professional community. Incompleteness may stem from feeling incompetent or uncomfortable in a new job position (whether this new position is the result of being newly hired, transitioning from school to work or transitioning within one organization).Additionally, men use fashion as a method of portraying an identity with the expecatation that their dress will result in specific work-related outcomes and/or achievements (for example, getting promoted). The study is interesting in that it focuses on men and how they employ fashion, rather than the majority of studies which relate to women and their dress.

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