This video is an episode segment of a British “cinemagazine” (a semi-news broadcast, meant to showcase the “novel” and “strange”) which aired from 1930 – 1941. This episode aired in 1930 and focuses on fashion trends of the new millenium. The fact that the newsreel sees potential in this topic to attract viewers is telling of the fashion industry’s power. Even during an era of conflict and economic downturn, the topic of fashion remains of interest. One might question why this is so and how the reciprocal relationship between the media and consumer perpetuates the strength of the fashion industry. Also of note is the notion that change is inevitable – the fashion industry, even in the 1930s, had positioned itself as an evolving structure.